Mothers Day of Giving
Hosted through the GiveGab platform and in partnership with Google Registry, Mother's Day of Giving was a cause-based giving day to raise money and support for maternal and family health causes during the week of Mother's Day. Having full control of art direction for the giving day, I used the opportunity to create a hand-drawn logo and website assets. As with any giving day, the website included the creation of custom icons and downloads which includes social share graphics, badges, banners, etc.
Design & Downloads
For the overall branding, I wanted to incorporate our new company's colors (Bonterra) to coincide with the celebration of Mother's Day. The spring colors coincided nicely with the theme of the day and paired well with the organic shapes and flowers. We wanted to focus not only on mothers, but all different types of parents; so finding imagery that looked natural was important as well.
For all of the GiveGab giving days, included are a set of downloads: logo, banner images (facebook, twitter, email), zoom background, thank you note, I Give Because sign, social share images, Instagram story images, Donor and I Gave badges, gif, and flyer. These include all if the branding and colors for the day itself and are utilized by both the partner and their participants.
