Experience
2023 - present
Creative Resource Group team leader
Excellus BlueCross BlueShield
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Task management of design team
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Lead a team of designers in creating pieces for the 3 brands included under the Lifetime Health Companies (Excellus BCBS, Univera, LBS)
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Create print and digital pieces (flyers, postcards, booklets, brochures, social media, etc.)
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Verify that pieces are accessible for all audiences (508)
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Organize and asses all projects done by the design team
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Work with Creative Services Director on direction of brand
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Work with print services as well as different departments on print specs and project direction
2021 - 2023
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Manage the GiveGab brand, website, and a team of designers
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Lead in feature conceptualization, design, and development
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Make accessibility recommendations and provide UI/UX work for the product teams
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Conduct regular competitive analysis to help inform design decisions across our site and marketing/sales assets
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Organize and asses all projects done by the design team
2018 - 2021
Design Manager
GiveGab
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Lead in design direction of brand, website, and products
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Supervisor and manage day-to-day work of Graphic Designer
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Brainstorm new ideas and campaigns with the Marketing Team and Jr. Graphic Designer
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Collaborate with the Marketing team for the needs of the Sales as well as messaging, social media, and ad campaigns
2017 - 2018
Graphic Designer
GiveGab
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Assist in feature conceptualization, design, and development
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Lead in brand management
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Responsible for all design collateral (print, digital)
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Create original design for clients as well as advise on design and marketing choices
2016 - 2017
Graphic artist
Ithaca Bakery
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Responsible for brand management and assisting Marketing Director
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Create and deliver signage in a timely manner (chalk signs, print, digital)
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Management of website
2015 - 2016
Graphic Designer
Northern Lights Candles
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Assist Marketing Director in design conceptualization
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Created new ideas of products (candles) and packaging design
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Assisted in conference space design preparations
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Directed and finalized product photoshoots for print and digital
Education
2011-2015
BFA in Graphic Design @ SUNY OSWEGO
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Minored in Art History and Arts Management
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Interned at ROCO Gallery in Rochester and Tyler Art Gallery at SUNY Oswego
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Graphic Designer for Women's Center
2020-2020
Kellog Executive education
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High-Impact Selling: A Toolkit for Success, Sales, Distribution, and Marketing Operations
Skills
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Creative team leadership and management
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Project management and guidance
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Identity design and development
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Accessibility design
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UX/UI and product design
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Web conceptualization and design
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Strategic Design (marketing campaigns, Sales slide decks)
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Social media, digital, and print design
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Research and development
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Cross-team collaboration
Program Expertise
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Adobe Suite: Photoshop, Illustrator, InDesign, AfterEffects, XD
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Prototyping software: InVision, Figma, Canva
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Content management: Wordpress, Hubspot, Squarespace, Wix
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Social media: Facebook, Twitter, Instagram, LinkedIn, Dribbble, Behance
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HTML and CSS: Flexbox, Bootstrap
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Data storage: S3 Management, Dropbox, Box
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Cloud collaboration services: Trello, Airtable, Pivotal Tracker, Basecamp
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Email: Mailchimp, Mandrill
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Photography: art direction, lighting, editing